Marketing Analyst Excel test practice
Marketing Analyst Excel test practice: 100 formula tasks in 20 scenarios covering campaign economics, conversion, retention and customer research.
Marketing Analyst Excel test practice focuses on campaign economics, conversion, retention and customer research. Work with different datasets and decision rules rather than repeating a single worksheet format.
The pack contains 20 scenarios and 100 tasks. Practice includes calculations, reconciliations, conditional summaries and reference lookups where relevant. Each task specifies its output cell, assumptions and grading tolerance. All records are fictional.
What the tests cover
- Ad impressions, clicks and acquisition costs
- Website traffic and order conversion
- Campaign contribution and marketing ROI
- Customer cohort retention
- Survey satisfaction and recommendation scores
- Monthly growth and year-over-year comparison
- Weighted forecast and forecast accuracy
- Distribution review and outlier screening
- Weighted evaluation and minimum criteria
- Budget variance and forecast at completion
- Probability-weighted sales pipeline
- Sales quotas and attainment
- Sales mix and gross margin
- Retail basket and transaction analysis
- Markdown pricing and retained margin
- Return rates and refund exposure
- Required-field completeness audit
- Duplicate identifiers and import controls
- Text normalization and identifier extraction
- Master-data lookup and missing-key handling
Excel skills you’ll use
Available tasks
100 tasks in 20 workplace scenarios: 55 intermediate, 15 beginner, 30 advanced.
Questions
What will I practise in the marketing analyst pack?
The exercises cover campaign economics, conversion, retention and customer research. Examples include ad impressions, clicks and acquisition costs, website traffic and order conversion and campaign contribution and marketing roi.
How many scenarios and tasks are included?
Twenty scenarios with five tasks each: 100 tasks. Scenario difficulty reflects the calculation and reasoning required.
Are these actual employer tests?
No. These are original fictional practice exercises, without employer affiliation or certification claims.
Can I use an equivalent formula?
Yes. The answer key supplies one example, while grading should accept equivalent data-referencing formulas within the stated tolerance.
Are the rates and policies legally authoritative?
No. Use the assumptions provided in each workbook. These exercises teach spreadsheet work, not regulatory, tax or clinical decisions.
Practice tasks in the style of common marketing analyst tests, on fictional data. Not any employer’s real test.